Digital Marketing

Personalization, Analytics, Automation

Many individuals use digital advertising agencies and have no idea it. This is because these agencies don’t often market themselves as such. With our MSc Digital Advertising and marketing, you will uncover the tactical ways contemporary companies use digital advertising. I am actively contributing as an entrepreneurship public speaker in numerous occasions, giving ideas and tips in startups and digital business development strategy. Frances Chiu, Digital Marketing teacher at GA Hong Kong, says, Social media platforms reminiscent of Facebook and Instagram have developed many advanced features that enable marketers to target totally different user segments based mostly on their demographics, geographic places, languages, pursuits, online behaviors, and extra.

Michael is commonly sought out by the press and has been interviewed by main publications, including The Wall Avenue Journal, The New York Occasions, Cellular Marketer, Forrester Analysis, eMarketer, Advertising Age, Direct Advertising Information, CNBC, and Adweek. All these tendencies will shape the landscape of social and digital marketing in 2018. The brand new approach of selling requires quicker iterations, more and totally different ideas and media placements, deeper knowledge perception, and extra.Digital Marketing

We also introduce you to a few companies which are featured throughout the Digital Advertising Nanodegree as examples of …