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The new digital era has enabled brands to selectively target their prospects which will probably be involved in their model or based mostly on previous browsing pursuits. Dayna Rothman is the senior content marketer at Marketo the place she leads content material strategy and creation. One of the joys of digital advertising is the ability to shortly see the outcomes of an carried out technique.
These providers are essential to attaining relevance at scale, as they collect and combine information and insights about shoppers that’s then used to drive the optimization of …